Finance

Edited by: Omotosho Ayotomiwa Blockchain technology and cryptocurrency are two very diverse technologies that are inextricably linked to each other. Despite numerous reservations and mistrust, they have become significant components of our economic systems for the foreseeable future. Even though there have been many improvements and changes in recent years, there still needs to be more …

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Edited by: Omotosho Ayotomiwa In 2012, the Central Bank of Nigeria (CBN) initiated a new cashless policy to reduce the amount of physical cash in the economy. The idea was to promote electronic payment channels, and ever since then, Nigeria has been moving towards a cashless society. The country has introduced policies to reduce physical cash …

Impacts of the Cashless Policy on Businesses in Nigeria Read More »

  Edited by: Omotosho Ayotomiwa Influencer marketing involves partnering with individuals with a significant online following to promote a product or service. Influencer marketing has become an essential tool in the business world, with companies relying on influencers to increase brand awareness, drive sales and reach a wider audience. The Power of Influencers Influencers establish credibility …

Influencer Marketing: Why Is it So Effective in the Business World? Read More »

Edited by: Omotosho Ayotomiwa Politics and business have unique features that affect each other. However, business is more influenced by politics than politics is by business. Government activities can have an impact on a company in several ways. It can affect how a company interacts with its clients, vendors, and rival businesses. Government creates laws, and …

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  Edited by: Omotosho Ayotomiwa According to research by Global WebIndex, at least half of the world (59%) uses social media, equating to 4.76 billion people. It has grown to be a significant platform used for personal connections and business because of its increased power. Its emergence has wholly changed the conduct of marketing worldwide. This …

Top 10 Roles of Social Media in the Marketing Industry Read More »

Edited by: Omotosho Ayotomiwa In Nigeria, business growth and development are greatly influenced by transportation. Transportation enables the movement of goods, services and people from one location to another. However, businesses have found it challenging to move products and services across the nation effectively and affordably as a result of the underdeveloped transportation infrastructure in the …

Transportation: A Hindrance for Businesses in Nigeria Read More »