Adeola Adejubu

Edited by: Omotosho Ayotomiwa In 2012, the Central Bank of Nigeria (CBN) initiated a new cashless policy to reduce the amount of physical cash in the economy. The idea was to promote electronic payment channels, and ever since then, Nigeria has been moving towards a cashless society. The country has introduced policies to reduce physical cash …

Impacts of the Cashless Policy on Businesses in Nigeria Read More »

  Edited by: Omotosho Ayotomiwa Influencer marketing involves partnering with individuals with a significant online following to promote a product or service. Influencer marketing has become an essential tool in the business world, with companies relying on influencers to increase brand awareness, drive sales and reach a wider audience. The Power of Influencers Influencers establish credibility …

Influencer Marketing: Why Is it So Effective in the Business World? Read More »