Edited by: Omotosho Ayotomiwa In 2012, the Central Bank of Nigeria (CBN) initiated a new cashless policy to reduce the amount of physical cash in the economy. The idea was to promote electronic payment channels, and ever since then, Nigeria has been moving towards a cashless society. The country has introduced policies to reduce physical cash …
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Edited by: Omotosho Ayotomiwa Influencer marketing involves partnering with individuals with a significant online following to promote a product or service. Influencer marketing has become an essential tool in the business world, with companies relying on influencers to increase brand awareness, drive sales and reach a wider audience. The Power of Influencers Influencers establish credibility …
Influencer Marketing: Why Is it So Effective in the Business World? Read More »
Edited by: Omotosho Ayotomiwa According to research by Global WebIndex, at least half of the world (59%) uses social media, equating to 4.76 billion people. It has grown to be a significant platform used for personal connections and business because of its increased power. Its emergence has wholly changed the conduct of marketing worldwide. This …
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